Companies need investment from investors to grow their business. So, it is important for the company to have a good relationship with investors. When the company owner shows the positive messages about their company then the existing and prospective investors are attracted and retained. The ability to attract and retain new investors is very useful, this optimizes the market value. There is investor relation consultation, they provide investor relation services that help the company owner to optimize their market value. They deliver investor relations services which are customized. Their aim is to close the information gaps. Along with closing the information gap, they align the perceptions of the marketplace with the reality of the value of the company. This helps the companies to make progress.

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Services provided by investor relation consultancy 

The investor relation consultancy provides many consultation services. These services improve the relationship of the company with the investors. Some of the services provided by the investor relation consultancy are-

• The provide investor relations services which are customized

• For Shareholder/Investment community, they provide strategic communication

• They provide strategic advisory

• They provide services to manage the crisis

• They provide access to capital markets

• They provide services for improving trading and liquidity

• They provide services for event management

The strategy of investor relation consultancy

The investor relation consultation provides an overall corporate strategy. It includes asset strategy, financial strategy and communication strategy.

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• Asset Strategy

The issues faced with assets are poor profitability, small market capitalization, corporate structure and credibility of management. The actions taken by the investor relation consultancy is maximizing return on assets and return on equity, defining the strategy of growth, ensuring the feasibility of the project, improving operations and developing the organization.

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• Financial Strategy

The issues with finance are low liquidity, lack of capital, high gearing and shareholding structure. The actions taken by the investor relation consultancy is defining the strategy of investment, identifying the strategic partners, raising debt and equity funding and restructuring debt.

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• Communication Strategy

The issues with communication are lack of value story, untimely information, ineffective communication, poor corporate disclosure and no access to management. The actions taken by the investor relation consultancy is developing a story of value creation, producing consistent and quality IR materials, targeting and communicating with the right audience, and monitoring and responding to the market feedback.

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The investor relation consultancy offers many services to maximize profit and for the progress of the company. They offer access to capital, fair valuation, stock liquidity and strategy feedback. They offer materials of investor relations, the IR materials include IR presentation slides, IR website and corporate fact sheet. The have strategies that improve the relation of the company with the investors. Their overall strategy includes a strategy for asset, finance and communication, all these strategies solves the issue related to that domain and provide effective actions to resolve the issues. The services provided by the investor relation consultancy are very useful for the companies, they make the process of communicating with the investor easy and effective.